About Web Marketing Services, WMS

The company’s goal is to aid businesses, firms and organizations; increase their visibility, client circle and ultimately revenues through spot-on business logic, wise marketing strategy and efficient exploitation of internet marketing channels.

Web Marketing Solutions and Services consists of a team of experts, each in his\her own field, providing an all-encompassing business, marketing and branding solution. The team operates and is guided by the same marketing plan and goals, and is driven to complete the unified goal – the total success of the clients’ business through internet marketing campaigns.

Web Marketing Solutions and Services was established and is overseen by Daniel Zukerman, a graduate in business administration and one of the pioneers of the Israeli web industries. Daniel possesses vast knowledge and has a proven track record in business consulting and marketing with an emphasis on the internet world.

Daniel Zukerman started his professional career as a team leader of the policy making group at the foreign trade department head-quarters of Hapoalim Bank. In 1993, along with Ran Pony he formed Com-Line Computer Communication LTD, which later merged into the Gad Zehevi Group. By 1995, Daniel Zukerman became national sales manager and was part of the team that started the Israeli branch of British Elonex – a pioneer in direct distribution of brand name personal computers to end-users in Israel.

In 1997 Daniel became a partner in the Shape Group successfully establishing and managing the company’s internet based enterprise – Shape the Net. Under Daniel’s supervision the company implemented an innovative marketing strategy and as a result became one of three leading firms of its kind in the year 2000. In its prime, the company had 50 employees on its payroll while topping the 10 million (NIS) mark in sales revenues. The company did well and was responsible for the creation of over 1000 internet sites while leading the market in Israel building commerce systems, profiling and dynamic content provisioning. The list of clients includes Bezeq, Bezeqnet, Israel Police, Elta, Galei Zahal, Israel’s Electric Company and many more.

Additionally, Daniel Zukerman was in charge of the development of internet and multimedia CD products for leading organizations such as Hapoalim Bank, Leumi Bank, Discount Bank, Microsoft, Bezeqnet, Netvision, 012 Gold Internet, and the list goes on.

In 2000 the Shape Group was acquired by the Adler Chomski & Warshevski advertising firm. Farther down the road the group was acquired and merged into the Gaon Holding Enterprise.

Since late 2000, Daniel has been working as a freelance project manager responsible for marketing strategy and business development in the fields of internet and cellular infrastructure for various clients here and abroad; included among them are ZOW and BRJ (a subsidiary of the Bren Raviv group of South Africa) companies. One of Daniel’s many initiatives was an innovative project involving visual marketing (visitor centers, interactive information booths and brand-masked points of sale) with a major Turkish advertisement firm.

In 2003, Daniel joined the Weis Consulting Group and the Business College as a vice president in charge of professional content. In his role at the Business College he was responsible for staff training and professional content development including modeling, tools, methods, marketing publications, presentations and learning aids. Within the framework at the college Daniel gave numerous lectures and conducted hundreds of fascinating workshops with hands-on training to thousands of clients among them: Clal Insurance, Phoenix Insurance, Microsoft, Google, Teachers Union, Trade Guilds, Leumi Bank, Orange and Mizrahi Bank dealing in topics such as – marketing sales, services, advertising and management.

Original Marketing Strategy, initiated by Daniel Zukerman led to a cooperation between the Business College and Microsoft Israel that gave birth to a series of hands-on training seminars for business men and women under the brand name One Click Marketing aiming to teach managers and business owners how to use Office 2003 as a marketing tool for recruiting new customers. The effort was recognized by Microsoft and was awarded the “Best Practice” award.

Currently, Daniel Zukerman serves as a specialist in marketing strategy on Internet marketing campaigns. Web Marketing Solutions and Services is responsible for the marketing and distribution of technical solutions by the global firm WSI and works for a myriad of local customers: ISS, Zav Pius, Avichai House, Aviation Bridge Airline, Hadani Travel and Cruises, Formula Travel Software, Kal-Auto, Hebrew University Tech-transfer Firm, Traffic Systems, Debka file News portal, Guideya International Travel Portal and many others.

Daniel is considered a senior lecturer in the private sector on Internet marketing strategy having delivered numerous presentations to such organizations as: Bank Hapoalim training center, Hertzlia Interdisciplinary Center, The Business Adminstration College, The Business College, Teachers Union, Shenkar School of Design, Eden Water, Ayalon Insurance Inc., Menorah Insurance, Sela College, Intel Yakum, Comverse, Tel Aviv University Forum, Microsoft, Google, Reidman College, Trade Union College.

In addition, Daniel is a certified lecturer and consultant for governmental agencies: the Office for Commerce and Industry, the Small Business Development Center (otherwise known as MATI, Hebrew acronym for Small Business Development Center) and the Office for Tourism. In this capacity, Daniel accompanies new ventures as a marketing specialist through MATI Jerusalem, MATI Tel Aviv and MATI Netanya

Together with MATI, Daniel established Strudel (Strudel is the Hebrew word for the @ sign) – a breeding ground for small Internet businesses – aiding, accompanying and guiding new entrepreneurs from the idea stage onward to the realization of their project while employing the best internet marketing strategy practices.

Daniel is a member of the Commerce Trade Union and a sits on the Unions’ consulting management board.

When you are looking for knowledge and knowhow; experience and expertise; on top of a remarkable track record with proven results in strategic marketing, brand name management and Internet marketing campaigns then you are looking for Daniel Zukerman and Web Marketing Solutions and Services.